A talk your team can act on by Monday.
We don't do trend presentations with forty slides of TikToks. We explain what is changing in young generations, why it hits your organisation and what you can do about it tomorrow.
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Two speakers, two territories
Maarten Leyts
Founder of Trendwolves. Author of Generation ZAlpha and the person who coined the Zalpha term for the generation born between 2008 and 2013. Columnist on youthculture for marketing magazines. Former president of LaFutura, theinternational trend network founded in Berlin in 2010 by trendspotters from Europe, America and Asia.Helped found thepostgraduate programme in Foresight and Trend Analysis at HOGENT.
Cobuilds trendtours to Asia, both the programme and the network, because the influence of AsianGen Z on Western Gen Z will only grow in the coming years.Speaks on: youthculture, Gen Z and Gen Alpha, youth marketing, employer branding and youngtalent.
Cobuilds trendtours to Asia, both the programme and the network, because the influence of AsianGen Z on Western Gen Z will only grow in the coming years.Speaks on: youthculture, Gen Z and Gen Alpha, youth marketing, employer branding and youngtalent.
Tom Palmaerts
Managing partnerat Trendwolves since 2008. Named Trendwatcher of the Year. Author of Futures(Lannoo, 2015) and Ready or not. 11 ways to become future proof (Lannoo,2019).
Teaches Trendwatching to international students of the Professional Bachelor Multimedia & Creative Technologies at KdG, Karel de Grote Universityof Applied Sciences. Hosts Future Minds, a monthly online trend update. Speaks on:foresight and futuring, shifting consumer behaviour, young consumers and modernfamilies, retail and the return of the physical store.
Teaches Trendwatching to international students of the Professional Bachelor Multimedia & Creative Technologies at KdG, Karel de Grote Universityof Applied Sciences. Hosts Future Minds, a monthly online trend update. Speaks on:foresight and futuring, shifting consumer behaviour, young consumers and modernfamilies, retail and the return of the physical store.
More about Tom
Our talks
Talks that make sense of youth culture.
Our lectures combine cultural foresight, trend research and storytelling into powerful sessions that inspire audiences. They are visual, thought-provoking and based on real insights from young people.
Explore our talks
Attracting and keeping young talent
Why recruitment campaigns fail, and what actually determines whether a twenty-year-old comes knocking. With the AXA case as an example of an employer story that claims nothing about itself.
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Gen Z and Gen Alpha in the workplace
What's changing now that Gen Z occupies the middle of the organisation and Gen Alpha is on its way in. Expectations around work, security, growth and meaning. Including the leadership gap: almost half of Gen Z prefers a promotion without management responsibility, while three quarters do see leadership as part of their career. Both are true, and that's exactly your succession problem.
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Selling to Gen Z on the shop floor
The generation that can buy everything online still shows up in store. Why that happens, what they come for, and how floor and screen become one experience instead of two channels. With what we built for Hello bank! and what we're seeing move in Chinese retail.
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Young people and AI
The first generation that trusts AI more than a search engine. What that does to searching, learning, buying and working. And what your youngest employees are already doing with it without saying so.
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Who is Generation Alpha?
Birth years, characteristics, and why the common descriptions get it wrong. Including the ZAlpha cohort, the virtual natives born between 2008 and 2013, who fall between Gen Z and Alpha and fit no existing model.
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How do you reach young people?
Where your audience really is, how a brand gets into a community without getting kicked out, and why reach hasn't meant the same thing as attention for a long time. With examples of what worked and what went painfully wrong. For: marketing and communication teams, brand managers, government bodies. The most booked talk.
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Workshops
Understanding youth means understanding the future.
For over two decades we’ve immersed ourselves in the cultures communities and behaviours shaping younger generations, helping brands understand what matters now and what’s coming next.
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Talks & Workshops
Sometimes a spark of inspiration is what drives transformation.
Through keynotes and co-creation sessions, we turn cultural insights into energy and action. These sessions inspire teams, bridge generations, and make foresight tangible.
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talks and workshops delivered
1,500+
talks and workshops delivered
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talks and workshops delivered
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Youth culture shifts fast. Stay close to it.
Discover what’s shaping younger generations and turn real youth signals into clear direction and next steps.
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