Founder of Trendwolves. Author of Generation ZAlpha and the person who coined the Zalpha term for the generation born between 2008 and 2013. Columnist on youthculture for marketing magazines. Former president of LaFutura, theinternational trend network founded in Berlin in 2010 by trendspotters from Europe, America and Asia.Helped found thepostgraduate programme in Foresight and Trend Analysis at HOGENT.

Cobuilds trendtours to Asia, both the programme and the network, because the influence of AsianGen Z on Western Gen Z will only grow in the coming years.Speaks on: youthculture, Gen Z and Gen Alpha, youth marketing, employer branding and youngtalent.

Managing partnerat Trendwolves since 2008. Named Trendwatcher of the Year. Author of Futures(Lannoo, 2015) and Ready or not. 11 ways to become future proof (Lannoo,2019).

Teaches Trendwatching to international students of the Professional Bachelor Multimedia & Creative Technologies at KdG, Karel de Grote Universityof Applied Sciences. Hosts Future Minds, a monthly online trend update. Speaks on:foresight and futuring, shifting consumer behaviour, young consumers and modernfamilies, retail and the return of the physical store.