Jong in Antwerpen
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The Challenge
Antwerp is home to a highly diverse group of young people and offers countless activities, events, and opportunities. Yet many youngsters do not naturally connect with one another or with everything their city has to offer.
The challenge was to bring Antwerp youth together, give them a sense of belonging, and make the city feel accessible and relevant in a way that feels authentic, fun, and created from within their own world.
Our Approach
Together with the City of Antwerp, we launched Jong in Antwerpen: a youth-driven platform that connects youngsters to each other and to their city.
The project was built around a simple idea: young people are the best storytellers of their own city. By letting Antwerp youngsters discover, report, and share what is happening around them, the platform creates recognition, inclusion, and curiosity among peers.
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Activation
In close collaboration with the youth department of the City of Antwerp, we selected and coached a team of youth reporters.
They went out into the city to:
- Explore events, workshops, activities, and initiatives
- Interview Antwerp youngsters and share their personal stories
- Create accessible and relatable content for other young people
Jong in Antwerpen became a project for and by Antwerp youth. Everyone is welcome to participate — as long as they live, work, or study in the city. Trendwolves supported the project by helping shape the concept and guiding its execution, ensuring it truly resonated with its audience.
Our impact
Jong in Antwerpen gave Antwerp youngsters a voice and a platform. By highlighting their stories and experiences, the project strengthened connections between peers and increased engagement with the city itself.
The initiative helped young people discover new places, activities, and communities, while reinforcing a shared sense of belonging to Antwerp. Through this project, Trendwolves contributed to building a more connected, inclusive, and youth-driven city culture both online and offline.
Every project is different, but they all start with the same belief: youth culture is the key to relevance.
