Where youth culture becomes clear direction.

Our talks workshops and immersive sessions help teams understand the cultures communities and behaviours shaping younger generations. Through real signals from youth culture we turn emerging shifts into ideas strategy and actions organisations can genuinely connect with.

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Our talks

Talks that make sense of youth culture.

Our lectures combine cultural foresight, trend research and storytelling into powerful sessions that inspire audiences. They are visual, thought-provoking and based on real insights from young people.

Explore our talks

#VeryChinese: What Labubu really predicted

Gen Z & Valentine's Day: love in the attention economy

GenZ and the power of Cuteness marketing

Book: Generation Zalpha

From kawaii to capitalism: kidulting as protest and product

Generations, technology and youth culture

Quiet Culture: Why Gen Z Is Turning Silence Into Power

Youth Trend: Intox/Detox

Browsing the Margins of Youth Culture

Housing trend: flexible living

Framily: How (not) to address young moms

Music Festivals & The Search for God

6 Rules of Cool

Work/Life: Egg Freezing Cocktail Parties for Millennials

Generational thinking

Underwebtribes: a new kind of subcultural tribes

How to talk with youngsters? The curated profile case

the Confidence Gap

Wellbeing Communities: How going to the gym turned into spiritual gatherings

Millennials in a Fintech World

Underwebtribes: World of Cyborgs

Underwebtribes: on Artivism & Hacktivists

Workshops

Understanding youth means understanding the future.

For over two decades we’ve immersed ourselves in the cultures communities and behaviours shaping younger generations, helping brands understand what matters now and what’s coming next.

Trend matching

Decide which trends matter most.

Trend watching

Spot cultural signals before they break out.

Trend-driven Branding

Translate insights into identity.

What others say about the impact of our work

Talks & Workshops

Sometimes a spark of inspiration is what drives transformation.

Through keynotes and co-creation sessions, we turn cultural insights into energy and action. These sessions inspire teams, bridge generations, and make foresight tangible.