Twiinz event 2026
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The Challenge
How do you get tweens, young people between the ages of 10 and 13, excited about STEM and the manufacturing industry? It’s a question that Fedustria, the federation of the Belgian textile and wood industry, posed to us some time ago. After all, traditional informational campaigns barely reach the target audience anymore. Young people don’t want to just hear about an industry; they want to truly experience it.
Enter Twiinz.World, “digital twins for tweens.” Drawing on our years of experience building effective youth campaigns, not just one-off initiatives, we developed Twiinz.world within Epic Games: a virtual space highly relatable to Gen Z/Alphas where they can build dream worlds using digital 3D versions of Belgian furniture and materials. Since its launch, more than 4,000 enthusiastic young people have dived into this wonderful world during workshops.
Twiinz Event 2026: When Young Creators Build Their Dreams
On the morning of May 25, the Puyenbroeck estate served as the backdrop for something truly special. More than 200 children between the ages of 10 and 12 flocked to the site, armed with ideas, energy, and a digital design they had created months earlier. The challenge? To turn that design into a physical reality, using real materials, in just two hours. It was a day we will always remember.
Our Approach
Through our platform, participants designed their dream digital classroom or bedroom in advance. That digital design served as the inspiration for what they would physically build on the day of the event.
‘From digital dreams into crafted realities’. We get young people excited about the sector by letting them experiment within a virtual environment they’re familiar with. The step of building a miniature version of that virtual design and working creatively in teams with textiles, wood and tools from Hubo in a short amount of time gets young people excited about the sector.
Trendwolves handled the entire organization of the event. From logistics planning and the event script to the content strategy and social media communication: we ensured that Twiinz told a compelling story not only on stage but also beyond it.
The Day Itself
Thirteen teams competed against each other on May 25. Once the clock started ticking, the concentration in the room was palpable. Students cut, pasted, and painted away, each team completely absorbed in its own little world. Wood and fabric were transformed into small pieces of furniture, walls, and decorations that reflected each team’s personality.
More Than Just a Contest
For us at Trendwolves, Twiinz is the kind of project that really energizes us. A strong concept, a meaningful message, and a target audience that surprises you with its creativity and dedication. It proves that the best communication doesn’t just talk about an industry, it puts children right at the center of it.
The second edition was further proof that this approach works. Children leave not only with a memory, but with a new perspective on what the manufacturing industry has to offer. And that is exactly the spark we want to continue igniting together with Fedustria.
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