mIKS-it
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The Challenge
In today’s fast-changing digital world, generation Alpha is growing up surrounded by social media and technology. Parents want to share pictures and videos of their children with family members, while also allowing their children to explore social media safely.
The challenge was to create a platform where children and families can enjoy social media without risks, protecting privacy and fostering responsible digital habits from an early age.
Our Approach
Trendwolves partnered with mIKs-it to introduce and promote the first fully safe and secure social media app for young children and families.
The app combines privacy, parental guidance, and educational exploration:
- Parents control what children see and share
- No tracking or data collection ensures complete privacy
- Children can safely interact, learn, and explore social media under supervision
mIKs-it also supports schools, allowing teachers to share pictures and videos of class activities with parents, creating a secure digital classroom community.
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Activation
Trendwolves supported mIKs-it by:
- Communicating the app’s unique safety and privacy features to families and schools
- Positioning mIKs-it as the go-to secure platform for young children
- Highlighting the app’s parental guidance system and “no tracking” policy, which allows kids to explore safely while parents remain in control
Our work ensured that the app’s message reached the right audience in an engaging and understandable way.
Our impact
The collaboration helped raise awareness about the importance of safe social media for young children and positioned mIKs-it as the first fully secure platform for families and schools.
Through Trendwolves’ support, parents and educators learned how to navigate digital life safely with children, while children could begin exploring social media in a controlled, risk-free environment combining fun, learning, and security from the very start.
Every project is different, but they all start with the same belief: youth culture is the key to relevance.
