Trend Research Muslimahs for Devan
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The Challenge
Devan wanted to better understand a specific target group: young Muslimah women. The goal was to gain actionable insights into their interests, values, and daily lives to inform marketing and engagement strategies.
Our Approach
Trendwolves partnered with Devan to provide ongoing, structured insights throughout one year. Rather than a single snapshot, we delivered three thematic updates, each exploring a different facet of the target group. This allowed Devan to stay informed and responsive to trends and behaviours as they evolved.
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Activation
Over the course of the year, we produced:
- Inspiring women – Highlighting role models and achievements within the Muslimah community
- Fashion and self-expression – Exploring how style and clothing choices play a role in daily life
- Perceptions of beauty – Investigating how Muslimahs define and experience beauty in multiple aspects of life
Each update combined qualitative and quantitative insights, providing a rich understanding of the target audience.
Our impact
The research helped Devan connect more authentically with Muslimah youngsters and tailor their communications to resonate with this group’s interests and values.
By providing Trendwolves’ ongoing insights, Devan was able to make data-informed decisions in marketing, product development, and engagement strategies ensuring that their approach was both relevant and respectful to the community.
Every project is different, but they all start with the same belief: youth culture is the key to relevance.
